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Innovative marketing strategy : balancing commercial goal and corporate social responsibility /
Inaugural Address Innovative Marketing Strategies - Rural Perspectives Balancing Commercial Goal and Corporate Social Responsibility Innovative Marketing Strategy: Challenges & Opportunities (Background Material of the Seminar) Evolution in Agricultural Marketing in India Rural Marketing and Far...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Mumbai [India] :
Himalaya Pub. House,
2010.
|
| Edición: | 1st ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Innovative marketing strategy : |b balancing commercial goal and corporate social responsibility / |c editors, Kamal Gupta, V.B. Angadi, M.R. Das. |
| 250 | |a 1st ed. | ||
| 260 | |a Mumbai [India] : |b Himalaya Pub. House, |c 2010. | ||
| 300 | |a 1 online resource (354 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 340 | |g polychrome. |2 rdacc |0 http://rdaregistry.info/termList/RDAColourContent/1003 | ||
| 347 | |a text file |2 rdaft |0 http://rdaregistry.info/termList/fileType/1002 | ||
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a Inaugural Address Innovative Marketing Strategies - Rural Perspectives Balancing Commercial Goal and Corporate Social Responsibility Innovative Marketing Strategy: Challenges & Opportunities (Background Material of the Seminar) Evolution in Agricultural Marketing in India Rural Marketing and Farmer's Clubs Tea Marketing is no more a Fashionable Slogan in India Value Chain Finance in Agriculture: Business Opportunities for Financial Institutions Innovative Marketing Mix Strategies - A Rural Perspective Retail Marketing From Farm-To-Fork- Some Challenges Down to Earth innovation: The key to success in Rural Marketing Current and Innovative Marketing Strategies for Rural India Marketing Strategies to Retain Customers for Survival and Growth Sula Wines: Breaking new ground with innovative Marketing Strategies Innovative Marketing Strategies in Current Business Environment - A Special Reference to Cellular Service Providers Changing Profile of Banking Development in Rural India Innovative Marketing Strategies for Private Medical Practitioners Employee Empowerment in Malls: The Influence of Personality Variables Successful Innovative Marketing Innovative Strategies in fertilizer Industry Corporate Governance - An Insight Consumer Response to Private Labels Human Resource Branding Gold, Oil & USD: A Linkage Cellular Service Industry in India - A Need for Innovative Marketing. | ||
| 505 | 0 | |a COVER; CONTENTS; INAUGURAL ADDRESS; INNOVATIVE MARKETING STRATEGIES -- RURAL PERSPECTIVES; BALANCING COMMERCIAL GOAL AND CORPORATE SOCIAL RESPONSIBILITY; INNOVATIVE MARKETING STRATEGY: CHALLENGES & OPPORTUNITIES (Background Material of the Seminar); EVOLUTION IN AGRICULTURAL MARKETING IN INDIA; RURAL MARKETING AND FARMER'S CLUBS; TEA MARKETING IS NO MORE A FASHIONABLE SLOGAN IN INDIA; VALUE CHAIN FINANCE IN AGRICULTURE: BUSINESS OPPORTUNITIES FOR FINANCIAL INSTITUTIONS; INNOVATIVE MARKETING MIX STRATEGIES -- A RURAL PERSPECTIVE; RETAIL MARKETING; FROM FARM-TO-FORK-SOME CHALLENGES. | |
| 505 | 8 | |a DOWN TO EARTH INNOVATION:THE KEY TO SUCCESS IN RURAL MARKETINGCURRENT AND INNOVATIVE MARKETING STRATEGIES FOR RURAL INDIA; MARKETING STRATEGIES TO RETAIN CUSTOMERS FOR SURVIVAL AND GROWTH; SULA WINES: BREAKING NEW GROUND WITH INOVATIVE MARKETING STRATEGIES; INNOVATIVE MARKETING STRATEGIES IN CURRENT BUSINESS ENVIRONMENT-A SPECIAL REFERENCE TO CELLULAR SERVICES PROVIDERS; CHANGING PROFILE OF BANKING DEVELOPMENT IN RURAL INDIA; INNOVATIVE MARKETING STRATEGIES FOR PRIVATE MEDICAL PRACTITIONERS -- MUMBAI; EMPLOYEE EMPOWERMENT IN MALLS: THE INFLUENCE OF PERSONALITY VARIABLES. | |
| 505 | 8 | |a SUCCESSFUL INNOVATIVE MARKETING STRATEGIESINNOVATIVE MARKETING STRATEGIES IN FERTILISER INDUSTRY; CORPORATE GOVERNANCE- AN INSIGHT; CONSUMER RESPONSE TO PRIVATE LABELS; HUMAN RESOURCE BRANDING; GOLD, OIL AND USD: A LINKAGE; CELLULAR SERVICE INDUSTRY IN INDIA-A NEED FOR INNOVATIVE MARKETING. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 700 | 1 | |a Gupta, Kamal. | |
| 700 | 1 | |a Angadi, V. B. | |
| 700 | 1 | |a Das, M. R. | |
| 758 | |i has work: |a Innovative marketing strategy (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFWDXpmCFk8X3W3HVHp7H3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Innovative marketing strategy. |b 1st ed. |d Mumbai [India] : Himalaya Pub. House, 2010 |z 9788184885279 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=587952 |z Texto completo |
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