Encyclopaedia of brand equity management /

Management is a multidimensional discipline. A modern business chief executive needs a strong vision, energy and drive, in order to push and pull teams and the organisation forward. A strong and effectively communicated vision can prove to be impressive, stimulating and attractive for others and it...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Mohsin, Muhammad
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mumbai : Himalaya Pub. House, 2009.
Temas:
Branding (Marketing) > Encyclopedias.
Brand choice > Encyclopedias.
Brand name products > Encyclopedias.
Stratégie de marque > Encyclopédies.
Marques de commerce > Choix > Encyclopédies.
Produits de marque > Encyclopédies.
BUSINESS & ECONOMICS > Advertising & Promotion.
Brand choice
Brand name products
Branding (Marketing)
Encyclopedias
Acceso en línea:Texto completo
Descripción
Sumario:Management is a multidimensional discipline. A modern business chief executive needs a strong vision, energy and drive, in order to push and pull teams and the organisation forward. A strong and effectively communicated vision can prove to be impressive, stimulating and attractive for others and it is bound to further motivate them to achieve business goals and aspirations. In the wake of it, the measurement and management of the brand value has become a major issue for marketers and market researchers, over the past several decades. The concept of brand value and brand equity goes well beyond.
Descripción Física:1 online resource (3 volumes)
Bibliografía:Includes bibliographical references.
ISBN:9781441662101
1441662103
9789350439296
9350439298

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