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The message matters : the economy and presidential campaigns /

The economy is so powerful in determining the results of U.S. presidential elections that political scientists can predict winners and losers with amazing accuracy long before the campaigns start. But if it is true that "it's the economy, Stupid," why do incumbents in good economies s...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Vavreck, Lynn, 1968- (Author)
Format: Electronic eBook
Language:Inglés
Published: Princeton, N.J. : Princeton University Press, ©2009.
Subjects:
Online Access:Texto completo
Table of Contents:
  • Presidential campaigns
  • How and why campaigns matter
  • Context matters : a campaign typology
  • The media disconnect : media and candidate messages
  • The message matters : candidate-level tests of the theory
  • The message matters : microlevel tests of the theory
  • Candidates creating context.