The great American blow-up : puffery in advertising and selling /

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Preston, Ivan L., 1931-
Format: Électronique eBook
Langue:Inglés
Publié: Madison, Wis. : University of Wisconsin Press, ©1996.
Édition:Rev. ed.
Sujets:
Advertising > United States.
Selling.
Advertising laws > United States.
Vente.
selling.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising
Advertising laws
Selling
Werbung
Recht
Geschichte
Reclame.
United States
USA
Accès en ligne:Texto completo
Description
Description matérielle:1 online resource (viii, 243 pages)
Bibliographie:Includes bibliographical references (pages 197-227) and index.
ISBN:9780299152536
0299152537
1282788191
9781282788190
9786612788192
6612788194

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