Consumer research for museum marketers : audience insights money can't buy /

What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Wallace, Margot A., 1941-
Format: Électronique eBook
Langue:Inglés
Publié: Lanham : AltaMira Press, c2010.
Sujets:
Museums > Management.
Museums > Marketing.
Museums > Public relations.
Musées > Gestion.
museum administration.
TRAVEL > Museums, Tours, Points of Interest.
BUSINESS & ECONOMICS > Museum Administration & Museology.
REFERENCE > General.
Museums > Management
Museums > Marketing
Museums > Public relations
Benutzerforschung
Museum
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