How to market, advertise, and promote your business or service in your own backyard /

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When it comes to promoting a business, what works for the world's biggest companies isn't always the right fit for local small businesses. Small business owners don't have the money to waste trying ineffective tactics. In this handy guide, small business owners will discover tried-and...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Egelhoff, Tom
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, ©2008.
Temas:
Small business > Management.
Small business marketing.
New business enterprises > Management.
Advertising.
Sales promotion.
Petites et moyennes entreprises > Gestion.
Nouvelles entreprises > Gestion.
Ventes > Promotion.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Advertising
New business enterprises > Management
Sales promotion
Small business > Management
Small business marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • How to Market, Advertise, and Promote Your Business or Service in Your Own Backyard; CONTENTS; FOREWORD; Preface: Why You Need This Book; ACKNOWLEDGMENTS; Introduction: Small Town 101; Chapter 1: The Small Town Marketing Plan; Chapter 2: Step 1: Business Resume: Who Are You?; Chapter 3: Step 2: SWOT?; Chapter 4: Step 3: Sales Forecasting; Chapter 5: Step 4: Who and Where Are Your Customers?; Chapter 6: Step 5: How to Create Your Plan and Make It Work; Chapter 7: Step 6: How to Position Your Business; Chapter 8: How to Create an Advertising Plan in Your Own Backyard.

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