Pitch perfect : communicating with traditional and social media for scholars, researchers, and academic leaders /

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How do you get yourself heard amid the volume of news and information in today's 24-hour news cycle, and get your message across in an environment where blogs and Twitter vie with traditional media? Bill Tyson shows you how to undertake early and thoughtful communications planning, understand t...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Tyson, William, 1949-
Format: Electronic eBook
Language:Inglés
Published: Sterling, Va. : Stylus Pub., ©2010.
Edition:1st ed.
Subjects:
Universities and colleges > Public relations > United States.
Communication in education > United States.
Mass media and education > United States.
College teachers > Professional relationships > United States.
Universités > Relations publiques > États-Unis.
Communication en éducation > États-Unis.
Médias et éducation > États-Unis.
BUSINESS & ECONOMICS > Public Relations.
Communication in education
Mass media and education
Universities and colleges > Public relations
United States
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