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Global media ecologies : networked production in film and television /
In this study, Baltruschat calls attention to dramatic changes in worldwide media production. Her work provides new insights into industry re-organization, digital media, and audience interactivity as pivotal relationships are redrawn along the entire value chain of production, distribution, and con...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge,
2010.
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| Colección: | Routledge advances in internationalizing media studies ;
6. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | In this study, Baltruschat calls attention to dramatic changes in worldwide media production. Her work provides new insights into industry re-organization, digital media, and audience interactivity as pivotal relationships are redrawn along the entire value chain of production, distribution, and consumption. Based on an international study, she details how cultural agents now negotiate a media landscape through collaborative ventures, co-productions and format franchising. These varied collaborations define the new global media economy and affect a shift across the entire field of cultural production. Through detailing the intricacies of globally networked production ecologies, Baltruschat elucidates the shifting power relations in media production, especially in regards to creative labor and trade of intellectual properties. In the new global economy, "content" has become the "new currency." As a result, relational dynamics between cultural agents emerge as key forces in shaping worldwide cultural production, now increasingly characterized by flexible production and consumption. The blurring of lines in international media developments require new parameters, which define creativity and intellectual property in relation to interactive audiences and collaboratively produced content. Baltruschat clearly maps and defines these new dynamics and provides solutions as to how creative labor constellations can advance and enrich the new media economy. This is especially pertinent as global film and TV production does not necessarily result in greater media diversity. On the contrary, interdependencies in policy regimes, prioritization of certain genres, and branded entertainment epitomize how current networked ecologies reflect broader trends in cultural and economic globalization Highlights dramatic changes in worldwide media production, detailing how collaborations - in the form of co-productions, format franchising and audience interactivity - define the new media economy, and affect a shift across the entire field of cultural production. |
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| Descripción Física: | 1 online resource (xv, 236 pages) : illustrations. |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780203850985 020385098X 9781282659728 1282659723 9781136966187 1136966188 9781136966132 1136966137 9781136966170 113696617X 9780415740494 0415740495 6612659726 9786612659720 |