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Sustainable Marketing of Cultural and Heritage Tourism.
Through a discussion and analysis of the literature and practices, this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used to sustain and preserve the authenticity of cultural heritage for future generations, whilst appealing to the suppliers, the...
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Hoboken :
Taylor & Francis,
2010.
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| Series: | Routledge critical studies in tourism, business and management.
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| Subjects: | |
| Online Access: | Texto completo |