Franchising dreams: the lure of entrepreneurship in America /

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"Franchising has become an ever-present feature of the American landscape. One-third of the U.S. gross domestic product flows through franchises, and they employ one out of every sixteen workers. But how did franchising come to play such a dominant role in the American economy? What are the day...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Birkeland, Peter M.
Format: Electronic eBook
Language:Inglés
Published: Chicago : University of Chicago Press, ©2002.
Subjects:
Franchises (Retail trade) > United States > Management.
New business enterprises > United States > Management.
Entrepreneurship > United States.
Franchises (Retail trade) > United States > Case studies.
Concessions (Commerce de détail) > États-Unis > Gestion.
Nouvelles entreprises > États-Unis > Gestion.
Entrepreneuriat > États-Unis.
Concessions (Commerce de détail) > États-Unis > Études de cas.
BUSINESS & ECONOMICS > Franchises.
Entrepreneurship
Franchises (Retail trade)
Franchises (Retail trade) > Management
New business enterprises > Management
Franchising.
Management.
Ondernemerschap.
United States
Electronic books.
Case studies
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