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The stakeholder balance sheet : profiting from really understanding your market /

This book provides an as yet unavailable tool, the Stakeholder Balance Sheet, enablingmanagers within any organisation to unlock the DNA of the market place in which they operate and to measure their effectiveness in understanding their markets and all the key stakeholders operating within them. Thi...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Suntook, Farrokh
Autres auteurs: Murphy, John A., 1948-
Format: Électronique eBook
Langue:Inglés
Publié: Chichester, England ; Hoboken, NJ : Wiley, ©2008.
Sujets:
Accès en ligne:Texto completo