Leisure Marketing : a Global Perspective.

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Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Horner, Susan
Format: Electronic eBook
Language:Inglés
Published: Burlington : Elsevier, 2005.
Subjects:
Leisure industry > Marketing.
Service industries > Marketing.
Services (Industrie) > Marketing.
Leisure industry > Marketing
Service industries > Marketing
Marketing mix.
Stratégie de marketing.
Loisir.
Online Access:Texto completo
Search Result 1
Leisure marketing a global perspective /
by Horner, Susan
Published 2005
Texto completo
Electronic eBook
Search Result 2
Leisure marketing : a global perspective /
by Horner, Susan
Published 2005
Texto completo
Electronic eBook
Show all versions (3)

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