Winning Across Global Markets : How Nokia Creates Strategic Advantage in a Fast-Changing World.

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Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia. Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other c...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Steinbock, Dan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : John Wiley & Sons, 2010.
Temas:
Nokia (Firm) > Management.
Nokia (Firm)
Cell phone equipment industry > Finland > Management.
Cell phone systems.
Telecommunication > Management.
Téléphonie cellulaire > Appareils et matériel > Industrie > Finlande > Gestion.
Téléphonie cellulaire.
Télécommunications > Gestion.
Cell phone systems
Management
Telecommunication > Management
Finland
Acceso en línea:Texto completo
Descripción
Sumario:Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia. Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less.
Descripción Física:1 online resource (302 pages)
ISBN:9780470604021
0470604026
1282551701
9781282551701

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