Interactive Marketing : Revolution or Rhetoric?.

Investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and 'guerrilla marketing'. This book offers a fresh theory of marketing communication based upon approaching persuasion as a dynamic, endle...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Miles, Christopher J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor & Francis, 2010.
Colección:Routledge interpretive marketing research series.
Temas:
Direct marketing.
Interactive marketing.
Marketing direct.
Marketing interactif.
Direct marketing
Interactive marketing
Annonsering.
Interaktiv marknadsföring.
Acceso en línea:Texto completo
Descripción
Sumario:Investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and 'guerrilla marketing'. This book offers a fresh theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.
Descripción Física:1 online resource (256 pages).
ISBN:9780203852071
0203852079
1282586491
9781282586499

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