The Employer Brand : Keeping Faith with the Deal.

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Employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, explores some of the shortcomings of employer branding initiatives to date and provides a practical guide t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rosethorn, Helen
Otros Autores: Group, Members of Bernard Hodes
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Farnham : Ashgate Pub., 2009.
Temas:
Employee retention.
Human capital > Management.
Corporate culture.
Organizational behavior.
Personnel management.
Organizational Culture
Personnel Management
Personnel > Rétention.
Culture organisationnelle.
Comportement organisationnel.
Personnel > Direction.
BUSINESS & ECONOMICS > Human Resources & Personnel Management.
BUSINESS & ECONOMICS > Workplace Culture.
Corporate culture
Employee retention
Human capital > Management
Organizational behavior
Personnel management
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; List of Figures; List of Tables; Acknowledgements; About the Author; About the Contributors; Foreword; Preface; PART I The development of the deal; PART II The deal in practice; PART III Striking the right deal; Index.

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