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The Employer Brand : Keeping Faith with the Deal.
Employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, explores some of the shortcomings of employer branding initiatives to date and provides a practical guide t...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Farnham :
Ashgate Pub.,
2009.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Rosethorn, Helen. | |
| 245 | 1 | 4 | |a The Employer Brand : |b Keeping Faith with the Deal. |
| 260 | |a Farnham : |b Ashgate Pub., |c 2009. | ||
| 300 | |a 1 online resource (248 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Cover; Contents; List of Figures; List of Tables; Acknowledgements; About the Author; About the Contributors; Foreword; Preface; PART I The development of the deal; PART II The deal in practice; PART III Striking the right deal; Index. | |
| 520 | |a Employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and technique organizations need to embrace to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organization should engage with potential, current and past employees. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Employee retention. | |
| 650 | 0 | |a Human capital |x Management. | |
| 650 | 0 | |a Corporate culture. | |
| 650 | 0 | |a Organizational behavior. | |
| 650 | 0 | |a Personnel management. | |
| 650 | 2 | |a Organizational Culture | |
| 650 | 2 | |a Personnel Management | |
| 650 | 6 | |a Personnel |x Rétention. | |
| 650 | 6 | |a Culture organisationnelle. | |
| 650 | 6 | |a Comportement organisationnel. | |
| 650 | 6 | |a Personnel |x Direction. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Human Resources & Personnel Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Workplace Culture. |2 bisacsh | |
| 650 | 7 | |a Corporate culture |2 fast | |
| 650 | 7 | |a Employee retention |2 fast | |
| 650 | 7 | |a Human capital |x Management |2 fast | |
| 650 | 7 | |a Organizational behavior |2 fast | |
| 650 | 7 | |a Personnel management |2 fast | |
| 700 | 1 | |a Group, Members of Bernard Hodes. | |
| 758 | |i has work: |a The employer brand (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGH6hdd96h8FH3DvWDb7h3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |z 9780566088995 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=446419 |z Texto completo |
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