Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach /
Consolidates over 10 years of academic research and consulting activities developed by the authors. This title is suitable for students of Business Administration and practitioners seeking fresh methods to implement to increase their productivity.
Call Number: | Libro Electrónico |
---|---|
Main Author: | Neves, Marcos Fava |
Other Authors: | Castro, Luciano Thomé e., Cônsoli, Matheus Alberto |
Format: | Electronic eBook |
Language: | Inglés |
Published: |
New York :
Routledge,
2010.
|
Subjects: | |
Online Access: | Texto completo |
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