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Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach /

Consolidates over 10 years of academic research and consulting activities developed by the authors. This title is suitable for students of Business Administration and practitioners seeking fresh methods to implement to increase their productivity.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Neves, Marcos Fava
Other Authors: Castro, Luciano Thomé e., Cônsoli, Matheus Alberto
Format: Electronic eBook
Language:Inglés
Published: New York : Routledge, 2010.
Subjects:
Online Access:Texto completo

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