Style de citation APA (7e éd.)

Heyman, J. H. (2008). All you need is a good idea!: How to create marketing messages that actually get results. Wiley.

Style de citation Chicago (17e éd.)

Heyman, Jay H. All You Need Is a Good Idea!: How to Create Marketing Messages That Actually Get Results. Hoboken, N.J.: Wiley, 2008.

Style de citation MLA (8e éd.)

Heyman, Jay H. All You Need Is a Good Idea!: How to Create Marketing Messages That Actually Get Results. Wiley, 2008.