Electing the president, 2004 : the insiders' view /

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In this volume, the consultants who brought the country the Bush-Cheney and Kerry-Edwards presidential campaigns of 2004 explain the strategies behind the ads and debates, discuss what they did and failed to do to elect their candidates, and reveal their differing perspectives on the issues that mat...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Jamieson, Kathleen Hall
Format: Electronic eBook
Language:Inglés
Published: Philadelphia : University of Pennsylvania Press, ©2006.
Series:EBL-Schweitzer
Subjects:
2004
Presidents > United States > Election > 2004.
Political campaigns > United States > Case studies.
Présidents > États-Unis > Élection > 2004.
Campagnes électorales > États-Unis > Études de cas.
POLITICAL SCIENCE > Political Process > Elections.
Political campaigns
Presidents > Election
Verkiezingscampagnes.
Presidentskandidaten.
United States
Verenigde Staten.
Case studies
Case studies.
Études de cas.
Online Access:Texto completo
Table of Contents:
  • Campaign organization and strategy
  • Advertising
  • Polling: decisive moments and audiences
  • Debate strategy and effects
  • The press/campaign relationship
  • Republican spenders
  • Democratic spenders.

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