Measuring up : how advertising affects self-image /

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Explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Shields, Vickie Rutledge
Other Authors: Heinecken, Dawn
Format: Electronic eBook
Language:Inglés
Published: Philadelphia : University of Pennsylvania Press, ©2002.
Subjects:
Gender identity in mass media.
Advertising.
Semiotics.
Publicity.
Identité de genre dans les médias.
Publicité.
Sémiotique.
advertising.
SOCIAL SCIENCE > Sociology > General.
Publicity
Advertising
Gender identity in mass media
Semiotics
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