Measuring up : how advertising affects self-image /

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Explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Shields, Vickie Rutledge
Other Authors: Heinecken, Dawn
Format: Electronic eBook
Language:Inglés
Published: Philadelphia : University of Pennsylvania Press, ©2002.
Subjects:
Gender identity in mass media.
Advertising.
Semiotics.
Publicity.
Identité de genre dans les médias.
Publicité.
Sémiotique.
advertising.
SOCIAL SCIENCE > Sociology > General.
Publicity
Advertising
Gender identity in mass media
Semiotics
Online Access:Texto completo
Table of Contents:
  • 1. Theory and method
  • 2. Stereotypes and body parts : advertising content
  • 3. What do ads teach us about gender
  • 4. Signs of the times : a semiotics of gender ads
  • 5. Weighing in and measuring up
  • 6. Elizabeth's story
  • 7. Differences within gender : manufacturing distance
  • 8. Interventions and changes
  • 9. Final thoughts.

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