Vulcans, earthlings and marketing ROI : getting finance, marketing and advertising onto the same planet /

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Rutherford, David
Corporate Author: Institute of Communication Agencies
Other Authors: Knowles, Jonathan
Format: Electronic eBook
Language:Inglés
Published: Waterloo, Ont. : Wilfrid Laurier University Press, ©2008.
Subjects:
Advertising > Rate of return.
Brand name products > Valuation.
Marketing > Finance.
Rate of return.
Marketing > Finances.
Publicité > Taux de rendement.
Produits de marque > Évaluation.
Taux de rendement.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Advertising > Rate of return
Brand name products > Valuation
Marketing > Finance
Rate of return
Computer network resources.
Online Access:Texto completo
Description
Item Description:Co-published by the Institute of Communication Agencies.
Physical Description:1 online resource (xvi, 155 pages) : illustrations
Bibliography:Includes bibliographical references (pages 135-137) and index.
ISBN:1554580315
9781554580316
9781435644489
1435644484
9781554581252
1554581257

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