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Retail franchising /

Franchising has long been a popular mode of expansion for manufacturing firms and service sector companies, particularly those operating in the fast food restaurant business. However, in recent years retailing has become a major sector of franchise growth in advanced economies.

Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Doherty, Anne Marie
Format: Electronic eBook
Language:Inglés
Published: Bradford, England : Emerald Group Pub., ©2002.
Series:International journal of retail & distribution management ; 30, v. 5.
Subjects:
Online Access:Texto completo