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Brand management /
This e-book on Brand Management presents papers from two branding events in 2006; both the Thought Leaders International Conference on Brand Management, and The 2nd Academy of Marketing International Brand and Corporate Reputation Special Interest Group Colloquium. The papers aim to provoke new idea...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford :
Emerald,
2008.
|
| Colección: | European journal of marketing ;
v. 42, no. 5/6. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Brand management / |c guest editors, Leslie de Chematony [and others]. |
| 260 | |a Bradford : |b Emerald, |c 2008. | ||
| 300 | |a 1 online resource (pages 531-712.) | ||
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| 490 | 1 | |a European journal of marketing ; |v v. 42, no. 5/6 | |
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a This e-book on Brand Management presents papers from two branding events in 2006; both the Thought Leaders International Conference on Brand Management, and The 2nd Academy of Marketing International Brand and Corporate Reputation Special Interest Group Colloquium. The papers aim to provoke new ideas on brand, corporate identity and reputation and to stimulate views on the epistemological foundations, the interpretations of the interrelationships and other substantial issues in this area. | ||
| 505 | 0 | |a Cover; CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; Principles of corporate rebranding; Positive and negative brand beliefs and brand defection/uptake; Who's who in brand communities -- and why?; The attractiveness and connectedness of ruthless brands: the role of trust; Provenance associations as core values of place umbrella brands; Children's use of brand symbolism; Alternative perspectives on marketing and the place brand; Consumer perceptions of brand architecture in financial services; Employer branding and its influence on managers | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Branding (Marketing) |x Management. | |
| 650 | 0 | |a Marketing. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Stratégie de marque |x Gestion. | |
| 650 | 6 | |a Marketing. | |
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |x Management |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 700 | 1 | |a De Chernatony, L. |q (Leslie) |1 https://id.oclc.org/worldcat/entity/E39PCjFktFPhQjghfRg37J6f9C | |
| 830 | 0 | |a European journal of marketing ; |v v. 42, no. 5/6. | |
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