Cargando…
Brand management /
This e-book on Brand Management presents papers from two branding events in 2006; both the Thought Leaders International Conference on Brand Management, and The 2nd Academy of Marketing International Brand and Corporate Reputation Special Interest Group Colloquium. The papers aim to provoke new idea...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford :
Emerald,
2008.
|
| Colección: | European journal of marketing ;
v. 42, no. 5/6. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This e-book on Brand Management presents papers from two branding events in 2006; both the Thought Leaders International Conference on Brand Management, and The 2nd Academy of Marketing International Brand and Corporate Reputation Special Interest Group Colloquium. The papers aim to provoke new ideas on brand, corporate identity and reputation and to stimulate views on the epistemological foundations, the interpretations of the interrelationships and other substantial issues in this area. |
|---|---|
| Descripción Física: | 1 online resource (pages 531-712.) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 1846638437 9781846638435 1846638429 9781846638428 |