Managing tourism and hospitality services : theory and international applications /

This book aims to enhance theoretical and practical understanding of quality management in tourism and hospitality. Part I (chapters 1-5) deals with the core issue of managing customer satisfaction. Part II (chapters 6-8) focuses on structural issues, particularly competition and collaboration, both...

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Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Prideaux, B. (Bruce), Moscardo, Gianna (Éditeur intellectuel), Laws, Eric, 1945- (Éditeur intellectuel)
Format: Électronique eBook
Langue:Inglés
Publié: Wallingford, Oxfordshire : CABI, [2006]
Sujets:
Hospitality industry > Management.
Tourism > Management.
Accueil (Tourisme) > Gestion.
BUSINESS & ECONOMICS > Small Business.
Customer relations.
Hospitality industry.
Management.
Research.
Services.
Tourism.
Tourist industry.
Hospitality industry > Management
Tourism > Management
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