Managing tourism and hospitality services : theory and international applications /

This book aims to enhance theoretical and practical understanding of quality management in tourism and hospitality. Part I (chapters 1-5) deals with the core issue of managing customer satisfaction. Part II (chapters 6-8) focuses on structural issues, particularly competition and collaboration, both...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Prideaux, B. (Bruce), Moscardo, Gianna (Editor), Laws, Eric, 1945- (Editor)
Format: Electronic eBook
Language:Inglés
Published: Wallingford, Oxfordshire : CABI, [2006]
Subjects:
Hospitality industry > Management.
Tourism > Management.
Accueil (Tourisme) > Gestion.
BUSINESS & ECONOMICS > Small Business.
Customer relations.
Hospitality industry.
Management.
Research.
Services.
Tourism.
Tourist industry.
Hospitality industry > Management
Tourism > Management
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