How to Measure and Manage Your Corporate Reputation.

Afficher d'autres versions (1)

The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, all.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Hannington, Terry
Format: Électronique eBook
Langue:Inglés
Publié: Farnham : Ashgate Pub., 2007.
Sujets:
Corporate image.
Brand name products > Management.
Corporations > Public relations.
Entreprises > Image.
Produits de marque > Gestion.
Sociétés > Relations publiques.
corporate image.
Brand name products > Management
Corporate image
Corporations > Public relations
Accès en ligne:Texto completo
Search Result 1
How to measure and manage your corporate reputation /
par Hannington, Terry
Publié 2004
Texto completo
Électronique eBook
Afficher toutes les versions (2)

Documents similaires