Media Choice : a Theoretical and Empirical Overview.

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This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exp...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hartmann, Tilo
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor & Francis, 2009.
Temas:
Mass media > Social aspects.
Mass media > Psychological aspects.
Choice (Psychology)
Mass media.
Médias > Aspect social.
Médias > Aspect psychologique.
Choix (Psychologie)
Mass media > Psychological aspects
Mass media > Social aspects
Acceso en línea:Texto completo
Descripción
Sumario:This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/aut.
Descripción Física:1 online resource (321 pages)
ISBN:9780203938652
0203938658

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