The Fast Path to Corporate Growth : Leveraging Knowledge and Technologies to New Market Applications /

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Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished thorugh product line...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Meyer, Marc H.
Format: Electronic eBook
Language:Inglés
Published: Oxford : Oxford University Press, USA, 2007.
Subjects:
Success in business.
Creative ability in business.
New products > Management.
Business planning.
Marketing research.
Market segmentation.
Corporations > Growth.
Succès dans les affaires.
Créativité dans les affaires.
Marketing > Recherche.
Segmentation du marché.
Sociétés > Croissance.
Business planning
Corporations > Growth
Creative ability in business
Market segmentation
Marketing research
New products > Management
Success in business
Online Access:Texto completo
Table of Contents:
  • IBM rises from the ashes
  • A framework for action
  • Segmenting markets for growth
  • Understanding user needs
  • Creating design concepts, prototyping, and validating design choices
  • How Honda innovates
  • Product line and platform development
  • Honda's Element comes to life
  • Business model innovation
  • New brand and product line development at Mars
  • Making the business case
  • Executive decision making
  • Leading teams to growth.

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