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Visual Communication Research Designs.

Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addres...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kenney, Keith
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor & Francis, 2008.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer theoretical questions attending visual communication.
Descripción Física:1 online resource (308 pages)
ISBN:9780203931011
0203931017
1281931225
9781281931221