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5-Star Programming and Services for Your 55+ Library Customers.

As members of the population approach age fifty-five and above, libraries are faced with an untapped opportunity to serve a consistently underserved population. As she explains the ins and outs of planning, developing, marketing, and funding successful programs and services to the graying population...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Mates, Barbara T.
Format: Electronic eBook
Language:Inglés
Published: Chicago : ALA Editions, 2003.
Subjects:
Online Access:Texto completo
Table of Contents:
  • Figures; Acknowledgments; Introduction; Chapter 1: Who Are All These Older People and Where Do They Live?; Chapter 2: Special Needs within the Older Generation; Chapter 3: Staff and Seniors; Chapter 4: Programming for Seniors; Chapter 5: Older Adults and Reading; Chapter 6: Outreach Library Programming; Chapter 7: Computers and Seniors; Chapter 8: Seniors and Accessible Websites; Chapter 9: Preparing and Distributing Marketing and Informational Materials for Senior Programs; Chapter 10: Funding Senior Programs; Afterword; Appendix 1: Resources.