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Making Media Content.
Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what conte...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Mahwah :
Lawrence Erlbaum Associates,
2005.
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| Colección: | Routledge communication series.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. |
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| Descripción Física: | 1 online resource (249 pages) |
| Bibliografía: | ReferencesAuthor Index; Subject Index. |
| ISBN: | 9781410613844 1410613844 |