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Burning the ships : intellectual property and the transformation of Microsoft /
At the start of this decade, Microsoft was on the defensive--beset on all sides by anti-trust suits and costly litigation, and viewed by many in the technology industry as a monopolist and market bully. How was it going to survive and succeed in the emerging new era of "open innovation," w...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
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| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Hoboken, N.J. :
Wiley,
©2009.
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| Sujets: | |
| Accès en ligne: | Texto completo Texto completo |
| Résumé: | At the start of this decade, Microsoft was on the defensive--beset on all sides by anti-trust suits and costly litigation, and viewed by many in the technology industry as a monopolist and market bully. How was it going to survive and succeed in the emerging new era of "open innovation," where collaboration and cooperation between firms, rather than market conquest, would be the keystones of success?. This was the challenge facing Microsoft founder and Chairman Bill Gates. But "like Cortez burning his ships at the shores of the New World," Gates decided to embrace the change. |
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| Description: | Includes index. |
| Description matérielle: | 1 online resource |
| ISBN: | 9780470494080 0470494085 9780470494103 0470494107 9780470494097 0470494093 1282137689 9781282137684 9786612137686 6612137681 |