Relationship marketing : theory and practice /

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T̀his book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Don t argue. Just read the book!' - Evert G...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Buttle, Francis
Format: Electronic eBook
Language:Inglés
Published: London : Chapman, ©1996.
Subjects:
Relationship marketing.
Marketing relationnel.
BUSINESS & ECONOMICS > Green Business.
Relationship marketing
Relatiemarketing.
Online Access:Texto completo

Internet

Texto completo

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