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The Psychology of Entertainment Media : Blurring the Lines Between Entertainment and Persuasion.
This is a cutting-edge look at the way in which entertainment media affects its viewers - both in intended and unattended ways - and the psychological processes that underlie these effects. It is about how the lines between entertainment and persuasion have become increasingly blurred.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Lawrence Erlbaum Associates,
2003.
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| Colección: | Advertising & Consumer Psychology.
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| Temas: | |
| Acceso en línea: | Texto completo |