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The Psychology of Entertainment Media : Blurring the Lines Between Entertainment and Persuasion.
This is a cutting-edge look at the way in which entertainment media affects its viewers - both in intended and unattended ways - and the psychological processes that underlie these effects. It is about how the lines between entertainment and persuasion have become increasingly blurred.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Lawrence Erlbaum Associates,
2003.
|
| Colección: | Advertising & Consumer Psychology.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 020 | |a 1410609367 |q (electronic bk.) | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Shrum, L. J. | |
| 245 | 1 | 4 | |a The Psychology of Entertainment Media : |b Blurring the Lines Between Entertainment and Persuasion. |
| 260 | |a Hoboken : |b Lawrence Erlbaum Associates, |c 2003. | ||
| 300 | |a 1 online resource (377 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Advertising & Consumer Psychology | |
| 505 | 0 | |a Book Cover; Book Cover; Title; Title; Copyright; Copyright; Contents; Contents; About the Authors; About the Authors; Preface; Preface; CHAPTER ONE What's So Special About Entertainment Media and Why Do We Need a Psychology for It?: An Introduction to the Psychology of Entertainment Media; CHAPTER ONE What's So Special About Entertainment Media and Why Do We Need a Psychology for It?: An Introduction to the Psychology of Entertainment Media; I. EMBEDDING PROMOTIONS WITHIN PROGRAMS: SUBLIMINAL EMBEDS AND PRODUCT PLACEMENTS. | |
| 505 | 8 | |a I. EMBEDDING PROMOTIONS WITHIN PROGRAMS: SUBLIMINAL EMBEDS AND PRODUCT PLACEMENTSCHAPTER TWO Beyond Gizmo Subliminality; CHAPTER TWO Beyond Gizmo Subliminality; CHAPTER THREE Product Placement: The Nature of the Practice and Potential Avenues of Inquiry; CHAPTER THREE Product Placement: The Nature of the Practice and Potential Avenues of Inquiry; CHAPTER FOUR Product Placements: How to Measure Their Impact; CHAPTER FOUR Product Placements: How to Measure Their Impact; CHAPTER FIVE Ment. | |
| 520 | |a This is a cutting-edge look at the way in which entertainment media affects its viewers - both in intended and unattended ways - and the psychological processes that underlie these effects. It is about how the lines between entertainment and persuasion have become increasingly blurred. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Subliminal advertising. | |
| 650 | 0 | |a Advertising |x Psychological aspects. | |
| 650 | 0 | |a Mass media |x Psychological aspects. | |
| 650 | 0 | |a Persuasion (Psychology) | |
| 650 | 0 | |a Manipulative behavior. | |
| 650 | 4 | |a Subliminal advertising. | |
| 650 | 6 | |a Publicité subliminale. | |
| 650 | 6 | |a Publicité |x Aspect psychologique. | |
| 650 | 6 | |a Médias |x Aspect psychologique. | |
| 650 | 6 | |a Manipulation (Psychologie) | |
| 650 | 7 | |a Advertising |x Psychological aspects |2 fast | |
| 650 | 7 | |a Manipulative behavior |2 fast | |
| 650 | 7 | |a Mass media |x Psychological aspects |2 fast | |
| 650 | 7 | |a Persuasion (Psychology) |2 fast | |
| 650 | 7 | |a Subliminal advertising |2 fast | |
| 758 | |i has work: |a The psychology of entertainment media (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGjcMjb4tJbPYCBh8CxjBX |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 1 | |z 9780805846416 | |
| 830 | 0 | |a Advertising & Consumer Psychology. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=335586 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL335586 | ||
| 994 | |a 92 |b IZTAP | ||