Extending the Supply Chain : How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes.

Mostrar otras versiones (2)

Don't break the supply chain before you get to the most important link -- the customer.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Boyer, Kenneth Karel, 1967-
Otros Autores: Frohlich, Markham T., Hult, G. Tomas M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, 2004.
Temas:
Business logistics.
Grocery trade.
Retail trade.
Logistique (Organisation)
Commerce de détail.
Business logistics
Grocery trade
Retail trade
Distribution des marchandises.
Livraison à domicile.
Logistique.
Magasin d'alimentation.
Chaîne d'approvisionnement.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Preliminaries; Foreword; Preface; The Great Divide Between Customers and Retailers; Decoupled Extended Supply Chains; Semi-Extended Supply Chains; Fully Extended Supply Chains; Centralized Extended Supply Chains; Strategy--Meshing Operational and Marketing Goals; Marketing--Tapping Customers' Latent Desires; Supply Chain Design--How to Bridge the Last Mile; Information Technology--Facilitating Learning and Streamlining Transactions; The Future of the Extended Supply Chain; Index.

Ejemplares similares