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Strategic Management for Tourism Communities : Bridging the Gaps.

Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. Authors from La Trobe University, Vic.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Murphy, Peter E.
Otros Autores: Murphy, Ann E.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Clevedon : Multilingual Matters, 2004.
Colección:Aspects of Tourism S., No. 16.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Contents; Acknowledgements; Part 1 Prologue; Part 2 Key Business Management Functions in Tourism; Part 3 Tourism Community Stakeholders; Part 4 A New Paradigm; Epilogue; Appendix: Strategic Tourism Planning Resources; Bibliography; Index.