Strategic Management for Tourism Communities : Bridging the Gaps.

Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. Authors from La Trobe University, Vic.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Murphy, Peter E.
Otros Autores: Murphy, Ann E.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Clevedon : Multilingual Matters, 2004.
Colección:Aspects of Tourism S., No. 16.
Temas:
Strategic planning.
Tourism > Management.
Geography.
Earth & Environmental Sciences.
Travel & Tourism.
Planification stratégique.
Strategic planning
Tourism > Management
Acceso en línea:Texto completo
Descripción
Sumario:Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. Authors from La Trobe University, Vic.
Descripción Física:1 online resource (456 pages)
ISBN:9781873150856
1873150857
1845413229
9781845413224
6610628025
1280628022
9781280628023
9786610628025

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