Cargando…
Information Marketing.
In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of inform...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Farnham :
Ashgate Pub.,
2007.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Contents; List of figures; Acknowledgements; Introduction; 1 Marketing; 2 The information marketplace; 3 Customers; 4 Information products and services; 5 Building customer relationships; 6 Branding and corporate identity; 7 Marketing communications; 8 Price and pricing policy; 9 Collecting marketing data; 10 Marketing strategy and planning; Index.