Competitive Intelligence : Gathering, Analysing and Putting it to Work.
Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author?s own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and i.
Cote: | Libro Electrónico |
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Auteur principal: | |
Format: | Électronique eBook |
Langue: | Inglés |
Publié: |
Farnham :
Ashgate Pub.,
2007.
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Sujets: | |
Accès en ligne: | Texto completo |