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Competitive Intelligence : Gathering, Analysing and Putting it to Work.

Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author?s own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and i.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Murphy, Christopher
Format: Électronique eBook
Langue:Inglés
Publié: Farnham : Ashgate Pub., 2007.
Sujets:
Accès en ligne:Texto completo