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Forecasting for the Pharmaceutical Industry : Models for New Product and In-Market Forecasting and How to Use Them.
The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of differ.
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Farnham :
Ashgate Pub.,
2007.
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| Subjects: | |
| Online Access: | Texto completo |