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Development communication sourcebook : broadening the boundaries of communication /
The Development Communication Sourcebook illustrates why the field of development communication is important and how its tools and methods enhance long-term and sustainable results. The book presents basic concepts and explains key challenges faced in daily practice. Each of the four modules is self...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Washington, D.C. :
World Bank,
©2008.
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| Colección: | World Bank e-Library.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Module 1. The value-added of development communication : What communication? ; The value-added of development communication in programs and projects ; Ten key issues about (development) communication
- Understanding the scope and uses of development communication
- The operational framework of the development communication division
- Module 2. Reflections on the theory and practice of development communication : Setting common ground on key terminology ; Development and communication: an overview ; A different take on development communication applications ; Combining theory with practice: the multitrack model
- Module 3. Development communication methodological framework and applications : Principles and methodology fundamentals of the four-phase framework ; Phase 1. Communication-based assessment ; Communication-based assessment toolbox ; Phase 2. Communication strategy design ; Communication strategy design toolbox ; Phase 3. Implementing the communication program ; Communication toolbox for implementation ; Phase 4. Communication for monitoring and evaluation ; Communication toolbox for monitoring and evaluation
- Module 4. Development communication services and operations at the World Bank : Introduction: Development communication services and experiences at the World Bank ; Part I. DevComm scope and service lines : The development communication division scope and service lines ; Part II. The world of practice: some experiences : Development communication to fight poverty through poverty reduction strategy papers ; Community radio: supporting local voices through the airwaves ; Disability and development: what role for communication? ; How a multilateral institution builds capacity in strategic communication ; Assessing the impact of development communication
- Appendix : The Rome consensus.