Digital engagement : internet marketing that captures customers and builds intense brand loyalty /

In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to u...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Harden, Leland
Other Authors: Heyman, Bob, 1948-
Format: Government Document Electronic eBook
Language:Inglés
Published: New York, NY : American Management Association, ©2009.
Subjects:
Internet marketing.
Brand loyalty.
Marketing sur Internet.
Fidélité à une marque.
Brand loyalty
Internet marketing
dissertations.
Academic theses
Academic theses.
Thèses et écrits académiques.
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Internet

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