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Digital engagement : internet marketing that captures customers and builds intense brand loyalty /
In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to u...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Documento de Gobierno Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
American Management Association,
©2009.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Harden, Leland. | |
| 245 | 1 | 0 | |a Digital engagement : |b internet marketing that captures customers and builds intense brand loyalty / |c Leland Harden and Bob Heyman. |
| 260 | |a New York, NY : |b American Management Association, |c ©2009. | ||
| 300 | |a 1 online resource (xii, 244 pages) : |b illustrations | ||
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| 347 | |a data file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Foreword; Acknowledgments; PART I: FUNDAMENTALS OF SUCCESS FOR DIGITAL ENGAGEMENT; PART II: ATTRACTING CUSTOMERS; Where Do You Go from Here?; Digital Engagement Scorecard; A Web Marketing Glossary; Index. | |
| 520 | |a In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging med. | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Brand loyalty. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Fidélité à une marque. | |
| 650 | 7 | |a Brand loyalty |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 655 | 7 | |a dissertations. |2 aat | |
| 655 | 7 | |a Academic theses |2 fast | |
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| 655 | 7 | |a Thèses et écrits académiques. |2 rvmgf | |
| 700 | 1 | |a Heyman, Bob, |d 1948- |1 https://id.oclc.org/worldcat/entity/E39PCjwfrmhBm9R9Bw93FjtxQm | |
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| 776 | 0 | 8 | |i Print version: |a Harden, Leland. |t Digital engagement. |d New York, NY : American Management Association, ©2009 |w (DLC) 2008030020 |
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