Chaotics : the business of managing and marketing in the age of turbulence /

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into.

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Kotler, Philip, Caslione, John A. (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : AMACOM, ©2009.
Edition:1st ed.
Subjects:
Marketing.
Management.
Business cycles.
Globalization.
Marketing
Gestion.
Cycles économiques.
Mondialisation.
marketing.
management.
globalism.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
Business cycles
Globalization
Management
book
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