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The religious dimensions of advertising /
This groundbreaking work explores media scholar Sut Jhally?s thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions--analogous to Durkhe...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Palgrave Macmillan,
2006.
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| Edición: | 1st ed. |
| Colección: | Religion/culture/critique.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This groundbreaking work explores media scholar Sut Jhally?s thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions--analogous to Durkheim's description of objects as totems. |
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| Descripción Física: | 1 online resource (xvi, 190 pages) |
| Bibliografía: | Includes bibliographical references (pages 179-184) and index. |
| ISBN: | 9780230601406 0230601405 1281360996 9781281360991 9781349535453 1349535451 |