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Winning your election the Wellstone way : a comprehensive guide for candidates and campaign workers /
As the 2008 presidential race dominates political discussion and media coverage worldwide, thousands of lesser-known local contests are being hard-fought in our neighborhoods, cities, and states. Winning Your Election the Wellstone Way is based on the work of Wellstone Action, a leading-edge progres...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Minneapolis :
University of Minnesota Press,
©2008.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Blodgett, Jeff, |d 1961- |1 https://id.oclc.org/worldcat/entity/E39PCjwxFBcC993Vtf7QbgmB8y | |
| 245 | 1 | 0 | |a Winning your election the Wellstone way : |b a comprehensive guide for candidates and campaign workers / |c Jeff Blodgett and Bill Lofy ; with Ben Goldfarb, Erik Peterson, and Sujata Tejwani. |
| 260 | |a Minneapolis : |b University of Minnesota Press, |c ©2008. | ||
| 300 | |a 1 online resource (x, 289 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 500 | |a Includes index. | ||
| 505 | 0 | 0 | |t About this book / |r Jeff Blodgett -- |g 1. |t Running to win : qualities of good candidates and managers -- |g 2. |t Writing a campaign plan and laying out a path to victory -- |g 3. |t Creating a message and delivering it to your audience -- |g 4. |t Identifying your base, swing voters, and opponents through voter targeting -- |g 5. |t How to build your base and use it for direct voter contact -- |g 6. |t Using direct mail to reinforce your message and target specific voters -- |g 7. |t Reaching voters through paid advertising -- |g 8. |t Working with reporters and communicating your message through earned media -- |g 9. |t Raising money and knowing how to spend it -- |g 10. |t Getting to know your candidate and understanding your opponent -- |g 11. |t Maximizing the candidate's time with smart scheduling -- |g 12. |t Getting the most out of technology -- |g 13. |t The campaign manager : what it takes to run a successful race -- |g 14. |t Turning out our voters : getting out the vote -- |g 15. |t You won. Now what? -- |t Acknowledgments -- |t Index. |
| 520 | |a As the 2008 presidential race dominates political discussion and media coverage worldwide, thousands of lesser-known local contests are being hard-fought in our neighborhoods, cities, and states. Winning Your Election the Wellstone Way is based on the work of Wellstone Action, a leading-edge progressive training center that has instructed thousands of political activists, campaign managers, and volunteers, of whom more than two hundred have gone on to run for office and win. Jeff Blodgett and Bill Lofy analyze the crucial lessons learned from many successful (and several losing) campaigns and. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 600 | 1 | 0 | |a Wellstone, Paul David. |
| 600 | 1 | 7 | |a Wellstone, Paul David |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJhMkkRFtW8G96CymYjBfq |
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