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Action theory and communication research : recent developments in Europe /

The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. The approach privileges the perspective of the acting individual but offers guidelines for connecting the subjective orientation with...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Renckstorf, Karsten
Format: Electronic eBook
Language:Inglés
Published: Berlin ; New York : Mouton de Gruyter, ©2004.
Series:Communications monograph ; v. 3.
Subjects:
Online Access:Texto completo